Men's Groomimg Products

Authors

  • Pathum Sookaromdee Private Acaddemic Consultant, Bangkok Thailand.
  • Viroj Wiwanitkit Adjunct professor, Joseph Ayobabalola University, Ikeji-Arakeji, Nigeria.

Abstract

This paper examines the growing market of men's grooming products and its impact on the retail industry. It explores the various products available, the reasons behind the increased demand for male grooming products, and the challenges faced by retailers in effectively targeting this consumer segment. The study highlights the importance of understanding male grooming trends and preferences to tap into this lucrative market.

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Published

2023-01-31