Impact of Media on Voter’s Behavior in India: An analysis of General Election since 2014

सार

Now days the Internet has play a prominent role in daily life. The people are expressing their thought by using the internet. Digitalization of the world has provided a platform to the people by which they get the world information in sitting at home. The politics has not excluded from this digitalization process, in recent time the politicians are used this internet as platform through which they share their views and gets information about the peoples wanting. The social media play as a role like a bridge through this the people and politicians are connected. Because of this media the common men are easily known about the various program and policies of government, and this media a play a crucial role during the election time, the political parties are use this media as a tools of political campaigns through this media, the parties are try to influence to the peoples and the voters also know about the parties policy by this media. In this research paper I would try to examine the impact of the media in politics particularly in election time in India since 2014 general election.