CONTEMPORARY MEDIA TECHNOLOGIES AND PROGRAMMES’ SYNDICATION: COPYRIGHT INFRINGEMENT CONCERNS IN NIGERIA

Abstract

This study, not exclusive, but concerns how contemporary media technologies in countries like Nigeria are enabling programmes’ syndication in ways that in turn may be infringing copyright. As such, among other objectives, the study seeks to know how media technologies are enriching programmes’ syndication experiences towards better imperatives for conventional media economics. While Technological Determinism; Mediamorphosis; and Social Responsibility theories are the logical bases for the study, the Secondary Analysis and Survey research methodologies are adopted towards qualitative data collection. Out of other findings, media technologies are realized to be having a significant and largely responsible influence on media programming in Nigeria. However, cable broadcasting is the most prevailing programmes’ syndication method in Nigeria, while less has been achieved via internet and telecommunications. Majorly, the study recommends that while there is still a digital divide across the world, expert policy framework for media economics, adoption of media technologies, as well as programmes syndication is needed in Nigeria, especially in this era of significant, continues shifts in contemporary media technologies. In other to remain profitably viable, Nigerian Media managers must stay alert to the ongoing dynamics in media management occasioned by sophisticated contemporary media technologies.