The Path to Sustainability: Anticipating the acceptance of Eco printing Method in the upcoming markets

Abstract

This research explores eco printing, a sustainable textile printing technique that transfers pigments and patterns from botanical materials onto fabric. It reduces the ecological footprint by avoiding harmful chemicals and synthetic dyes, promoting unique nature-inspired designs. The study surveyed textile professionals in Jaipur, employing quantitative research to measure support for eco printing and consumer preferences for environmentally friendly clothing. Results confirmed increasing awareness and preference for eco-friendly options. Established brands play a crucial role in embracing eco printing. The research contributes to sustainable practices in the fashion industry, highlighting the potential for eco printing to offer environmentally friendly choices. Recommendations include engaging influencers to promote wider acceptance of eco printing.